Marketing Strategies: WHAT DO YOUR CUSTOMERS REALLY WANT?

Abstract

It's easy to say “the customer is king,” but harder to walk the talk. Here's how leading‐edge companies are dealing with customers, and the lessons they're learning from them.

Citation

Thompson, H. (1998), "Marketing Strategies: WHAT DO YOUR CUSTOMERS REALLY WANT?", Journal of Business Strategy, Vol. 19 No. 4, pp. 16-21. https://doi.org/10.1108/eb039946