Marketing Strategies

Journal of Business Strategy

ISSN: 0275-6668

Publication date: 1 April 1998

Abstract

It's easy to say “the customer is king,” but harder to walk the talk. Here's how leading‐edge companies are dealing with customers, and the lessons they're learning from them.

Citation

Thompson, H. (1998), "Marketing Strategies", Journal of Business Strategy, Vol. 19 No. 4, pp. 16-21. https://doi.org/10.1108/eb039946

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Publisher

:

MCB UP Ltd

Copyright © 1998, MCB UP Limited

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