Marketing Strategies

Journal of Business Strategy

ISSN: 0275-6668

Publication date: 1 April 1998


It's easy to say “the customer is king,” but harder to walk the talk. Here's how leading‐edge companies are dealing with customers, and the lessons they're learning from them.


Thompson, H. (1998), "Marketing Strategies", Journal of Business Strategy, Vol. 19 No. 4, pp. 16-21.

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Copyright © 1998, MCB UP Limited

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