Stack Attack: Insider for a Day

Abstract

Corporate biographies can be a tough sell because everyone (at least everybody in the company's industry) knows how the stories end. What can be fascinating in the right authors' hands however, is how companies got to from point A to point B, Q, or Y.

Citation

Voss, B. (1998), "Stack Attack: Insider for a Day", Journal of Business Strategy, Vol. 19 No. 3, pp. 51-55. https://doi.org/10.1108/eb039939