TY  - JOUR
AB  - The vice president of sales for a major consumer products company was all smiles as he greeted his best customer, but that smile faded quickly. “I've got stores all over the world,” the retailer said. “Yet I'm paying a different price—and getting different promotional programs—for the same product in each market. And your people can't justify the differences.” Before the VP had a chance to respond, the retailer went on: “If you don't give me a consistent price and promotional program for all my stores, I'll just buy everything from the lowest‐priced market.”
VL  - 19
IS  - 3
SN  - 0275-6668
DO  - 10.1108/eb039930
UR  - https://doi.org/10.1108/eb039930
AU  - Carr Mark
AU  - Hostrop Arlene
AU  - O'Connor Daniel
PY  - 1998
Y1  - 1998/01/01
TI  - Global Expansion: The New Era of Global Retailing
T2  - Journal of Business Strategy
PB  - MCB UP Ltd
SP  - 11
EP  - 15
Y2  - 2024/04/20
ER  -