TY  - JOUR
AB  - The nation's oldest greeting card company remakes itself with a slew of new products sold in entirely new venues.
VL  - 18
IS  - 6
SN  - 0275-6668
DO  - 10.1108/eb039891
UR  - https://doi.org/10.1108/eb039891
AU  - Davids Meryl
PY  - 1997
Y1  - 1997/01/01
TI  - GIBSON GREETS A NEW DAY
T2  - Journal of Business Strategy
PB  - MCB UP Ltd
SP  - 14
EP  - 18
Y2  - 2024/04/23
ER  -