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Practical Strategist: Competitive Intelligence Can Be a Bad Investment

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 June 1997


My management‐fad detector started ringing recently when the Wall Street Journal reported that the business demand for competitive intelligence specialists is rising fast, with average salaries up 21% in the past two years. Some companies are setting up brand new departments to research competitors, and some are even tapping former CIA professionals for help.


Simpson, D. (1997), "Practical Strategist: Competitive Intelligence Can Be a Bad Investment", Journal of Business Strategy, Vol. 18 No. 6, pp. 8-9.




Copyright © 1997, MCB UP Limited