SHORT TAKES

Abstract

Too many American executives are clueless when it comes to business etiquette, and in today's global marketplace they pay a high price for their ignorance, maintains Letitia Baldrige, doyen of good manners. The former head of protocol in the Kennedy White House is acknowledged as a national authority on proper behavior. She now consults on business etiquette to major corporations, and is editor‐in‐chief of the Washington D.C.‐based monthly publication, Executive Advantage.

Citation

Cottrill, K. (1997), "SHORT TAKES", Journal of Business Strategy, Vol. 18 No. 6, pp. 3-5. https://doi.org/10.1108/eb039887