Too many American executives are clueless when it comes to business etiquette, and in today's global marketplace they pay a high price for their ignorance, maintains Letitia Baldrige, doyen of good manners. The former head of protocol in the Kennedy White House is acknowledged as a national authority on proper behavior. She now consults on business etiquette to major corporations, and is editor‐in‐chief of the Washington D.C.‐based monthly publication, Executive Advantage.
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