TY  - JOUR
AB  - Somewhere along the way, the words “strategy” and “forecast” got confused. At its roots, strategy development is about good conversation—and, unless you're returning a call from the state lottery commission, good conversation is almost never about numbers. If there is any correlation between creating good strategies and a development process focused on financial projections, I'm sure it's a negative one.
VL  - 18
IS  - 4
SN  - 0275-6668
DO  - 10.1108/eb039865
UR  - https://doi.org/10.1108/eb039865
AU  - Simpson Dan
PY  - 1997
Y1  - 1997/01/01
TI  - Practical Strategist: Questions Count More Than Answers
T2  - Journal of Business Strategy
PB  - MCB UP Ltd
SP  - 9
EP  - 11
Y2  - 2024/05/06
ER  -