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Practical Strategist: Questions Count More Than Answers

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 April 1997


Somewhere along the way, the words “strategy” and “forecast” got confused. At its roots, strategy development is about good conversation—and, unless you're returning a call from the state lottery commission, good conversation is almost never about numbers. If there is any correlation between creating good strategies and a development process focused on financial projections, I'm sure it's a negative one.


Simpson, D. (1997), "Practical Strategist: Questions Count More Than Answers", Journal of Business Strategy, Vol. 18 No. 4, pp. 9-11.




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