GEORGIA‐PACIFIC'S PAPER PROFITS
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Abstract
Adding value turns a modest—and poorly performing—consumer product line into one of the wood and paper company's most profitable businesses.
Citation
Bell, J. (1997), "GEORGIA‐PACIFIC'S PAPER PROFITS", Journal of Business Strategy, Vol. 18 No. 3, pp. 36-40. https://doi.org/10.1108/eb039855
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited