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DISRUPT YOUR BUSINESS

Jean‐Marie Dru

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 March 1997

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272

Abstract

A top advertising strategist describes how companies can transform brands by defying conventional wisdom.

Citation

Dru, J. and Lemberg, R. (1997), "DISRUPT YOUR BUSINESS", Journal of Business Strategy, Vol. 18 No. 3, pp. 24-29. https://doi.org/10.1108/eb039853

Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited

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