Theory in Action: Looking in the Mirror

Abstract

Most senior executives view external benchmarking as an indispensable management tool. Finding out how their companies stack up against industry leaders provides a yardstick by which to measure performance and, equally important, role models to emulate. For some it has become an obsession to which they devote enormous resources.

Citation

Puckett, J.P. and Siegel, P.S. (1997), "Theory in Action: Looking in the Mirror", Journal of Business Strategy, Vol. 18 No. 3, pp. 12-15. https://doi.org/10.1108/eb039851