CLIPPINGS

Abstract

Traditional benchmarking can leave us chasing the wrong—or at least noncritical—things. Tom Peters calls benchmarking “the tendency to choose obvious rather than kinky/off‐beat comparisons.” … We're going to need to go beyond benchmarking.

Citation

(1997), "CLIPPINGS", Journal of Business Strategy, Vol. 18 No. 3, pp. 6-8. https://doi.org/10.1108/eb039849