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RETAILINGS RULE BREAKERS

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 February 1997

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352

Abstract

Three companies follow risky strategies to set themselves apart in a competitive field.

Citation

Greco, J. (1997), "RETAILINGS RULE BREAKERS", Journal of Business Strategy, Vol. 18 No. 2, pp. 28-33. https://doi.org/10.1108/eb039839

Publisher

:

MCB UP Ltd

Copyright © 1997, MCB UP Limited

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