TY - JOUR AB - It seems part of the human condition to yearn to know the future. If you have at least an inkling of what's coming, you might be able to prepare for it. That's why soothsayers have been with us since the dawn of time, opining on the probable outcome of a specific action or the prospects for an individual. Reading entrails may no longer be politically correct, but astrology, palmistry, and tarot cards have been with us for centuries and show no signs of fading away. And if you're predicting specific events, any of these time‐tested methods—even reading entrails—should serve. Which is to say, if you believe in them, they might help you plan ahead; if you don't, you can easily dismiss them as a lot of malarkey. VL - 17 IS - 6 SN - 0275-6668 DO - 10.1108/eb039809 UR - https://doi.org/10.1108/eb039809 AU - Goett Pamela PY - 1996 Y1 - 1996/01/01 TI - The Future Is Ours to See T2 - Journal of Business Strategy PB - MCB UP Ltd SP - 4 EP - 4 Y2 - 2024/04/24 ER -