BALL ROLLS OUT A PLAN FOR PLASTICS

Journal of Business Strategy

ISSN: 0275-6668

Publication date: 1 April 1996

Abstract

A leader in the mature glass and metal containers market enters the fast lane of plastic bottles. Is there still room to grow?

Citation

Plishner, E. (1996), "BALL ROLLS OUT A PLAN FOR PLASTICS", Journal of Business Strategy, Vol. 17 No. 4, pp. 48-52. https://doi.org/10.1108/eb039795

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Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited

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