The Last Word: Service

Abstract

Service is the key to customer loyalty. As such, providing better service has become the guiding principle in most business decisions. Service also enhances a company's image in the community, reflecting a social consciousness in doing business. The successful companies know that service is ultimatey self‐serving.

Citation

(1996), "The Last Word: Service", Journal of Business Strategy, Vol. 17 No. 3, pp. 64-64. https://doi.org/10.1108/eb039785