You're Not Nobody

Abstract

Let me tell you about yourself. You're most likely a member of the baby boom generation, and, despite the belt‐tightening 1990s, you're doing pretty well. You're probably a senior manager (owner, president, CEO, CFO, or VP) with a household income exceeding $90,000. You're very well educated. You almost certainly have a college degree, and odds are very good that you also have a graduate degree. And you're on the road a lot, with at least a dozen domestic trips and one international trip scheduled each year.

Citation

Goett, P. (1996), "You're Not Nobody", Journal of Business Strategy, Vol. 17 No. 3, pp. 4-4. https://doi.org/10.1108/eb039774