SCOTT FLANDERS & DAVID WAN:: ADVENTURES IN VIRTUAL PUBLISHING

Abstract

“We've changed more in the last five years than in the previous 20,” Scott Flanders, president of Macmillan Publishing U.S.A. says of the high tech revolution that is transforming his company its compare parent, Simon & Schuster, into an interactive technology power well beyond the printed word Flanders has taken this corporate mandate to a new level at his home base in Indianapolis, where he preside over Macmillan's computer and reference publishing business, from trade books to CD‐ROMs. It is a pristine, paperless operation where a manuscript can be turned into a bound book in less than four weeks. At Indianapolis, Macmillan is an adventure in virtual publishing. It represents the corporate paradigm—be market focused—being implemented across Simon & Schuster's businesses.

Citation

(1995), "SCOTT FLANDERS & DAVID WAN:: ADVENTURES IN VIRTUAL PUBLISHING", Journal of Business Strategy, Vol. 16 No. 5, pp. 37-39. https://doi.org/10.1108/eb039724