Out‐of‐Pocket: Land Ho!

Abstract

The wind is kicking up at Spadero Airport in the resort town of East Moriches, Long Island. A single‐engine propellered Cessna 182 wobbles in the clear blue sky, as it ascends above the tree line at the end of the runway. Just being on board under conditions like this can be intimidating. To some people, anyway. Others crave more, hurling themselves out of the aircraft to get blown about in the wind before releasing a parachute and sailing to earth.

Citation

Elliot Greenberg, K. (1995), "Out‐of‐Pocket: Land Ho!", Journal of Business Strategy, Vol. 16 No. 2, pp. 62-63. https://doi.org/10.1108/eb039692