Corporate Transformation: London Calling

Abstract

Three passions have ruled the life of Brian Pitman since he became chief executive of Lloyds Bank in 1983: a hunger for shareholder value, a conviction that it is only won through customer service, and a belief in the power of performance‐related rewards to mobilize human energy.

Citation

Kelly, J. (1995), "Corporate Transformation: London Calling", Journal of Business Strategy, Vol. 16 No. 2, pp. 22-26. https://doi.org/10.1108/eb039687