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PROFITABLE POINTERS FROM NON‐PROFITS

Betsy Wiesendanger (Frequent contributor to Business Strategy, is spending her summer vacation at the non‐profit Iowa Summer Writing Festival)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 April 1994

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372

Abstract

Non‐profits have to make money—lots of it, in fact. And there's lots to learn from the creative strategy, planning, and marketing these concerns employ.

Citation

Wiesendanger, B. (1994), "PROFITABLE POINTERS FROM NON‐PROFITS", Journal of Business Strategy, Vol. 15 No. 4, pp. 33-39. https://doi.org/10.1108/eb039645

Publisher

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MCB UP Ltd

Copyright © 1994, MCB UP Limited