Out‐of‐Pocket: A Marriage of Art and Commerce

Abstract

The double life of Les Bridges begins when he wakes at 5:00 a.m. After gulping a mug of tea, he'll don a sweatsuit, plop a Detroit Tigers baseball cap on his head, and amble down the stairs of his brownstone apartment. For the next hour or so, the 55‐year‐old executive will wander the streets of Manhattan's Lower East Side, jotting down images that catch his attention: rats scampering among garbage cans; a bleary‐eyed customer at a Kinko's Copy Shop; a man smoking crack on Avenue A.

Citation

Wiesendanger, B. (1994), "Out‐of‐Pocket: A Marriage of Art and Commerce", Journal of Business Strategy, Vol. 15 No. 1, pp. 62-63. https://doi.org/10.1108/eb039618