Leadership: A Strategy for Communicating Change
1053
Abstract
If the dramatic improvements promised by business process reengineering (BPR) or the incremental improvements pledged by total quality management (TQM) are ever to be realized, let alone sustained, a clear specific effective change strategy must form the basis of the overall implementation plan.
Citation
Knorr, R.O. (1993), "Leadership: A Strategy for Communicating Change", Journal of Business Strategy, Vol. 14 No. 4, pp. 18-20. https://doi.org/10.1108/eb039569
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited