Leadership: A Strategy for Communicating Change

Journal of Business Strategy

ISSN: 0275-6668

Publication date: 1 April 1993


If the dramatic improvements promised by business process reengineering (BPR) or the incremental improvements pledged by total quality management (TQM) are ever to be realized, let alone sustained, a clear specific effective change strategy must form the basis of the overall implementation plan.


Knorr, R.O. (1993), "Leadership: A Strategy for Communicating Change", Journal of Business Strategy, Vol. 14 No. 4, pp. 18-20. https://doi.org/10.1108/eb039569

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Copyright © 1993, MCB UP Limited

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