Leadership: A Strategy for Communicating Change

Abstract

If the dramatic improvements promised by business process reengineering (BPR) or the incremental improvements pledged by total quality management (TQM) are ever to be realized, let alone sustained, a clear specific effective change strategy must form the basis of the overall implementation plan.

Citation

Knorr, R.O. (1993), "Leadership: A Strategy for Communicating Change", Journal of Business Strategy, Vol. 14 No. 4, pp. 18-20. https://doi.org/10.1108/eb039569