New and Improved

Abstract

As a recent piece in The Economist noted, “there is remarkably little agreement” these days about just what constitutes business strategy. Is it matching resources with opportunities, or is it setting goals that push well beyond the corporate envelope? Is it limiting or liberating? Competitive or combative? On the edge or on the shelf?

Citation

(1993), "New and Improved", Journal of Business Strategy, Vol. 14 No. 3, pp. 2-2. https://doi.org/10.1108/eb039549