Market‐Entry Approaches for Central Europe
Jan Niemans
(Vice president and member of the board of directors of Arthur D. Little, Inc.)
200
Abstract
It is tempting to think of the countries of Central Europe as one homogeneous region. But their prewar stages of economic development varied greatly, their communistera experience varied significantly, their ethnic and linguistic differences are as great as those between Great Britain and Spain, and the distance between Gdansk in northern Poland and Szeged in southern Hungary is greater than that between Frankfurt and Rome.
Citation
Niemans, J. (1993), "Market‐Entry Approaches for Central Europe", Journal of Business Strategy, Vol. 14 No. 2, pp. 26-32. https://doi.org/10.1108/eb039543
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited