The Discipline of the Narrow Focus
Article publication date: 1 June 1992
Last year, General Motors Corp. lost $4.5 billion. So what? Times were bad. Sales of cars and light trucks in the US in 1991 were down 11% from the previous year.
Ries, A. (1992), "The Discipline of the Narrow Focus", Journal of Business Strategy, Vol. 13 No. 6, pp. 3-9. https://doi.org/10.1108/eb039520
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