TY  - JOUR
AB  - America's consumable goods (CG) manufacturers and retailers are undergoing a sea change, according to the results of a recent Louis Harris survey report. The report analyzed the impact of quick response (QR) and supply‐chain partnering issues on the industry; these systems employ technology that dramatically improves the flow of information and product between supplier and retailer. An important conclusion of the report was that a small group of CG manufacturing leaders has broken away and pulled far ahead of its peers in QR use and leverage. Considering the dramatic progress made by this group in a relatively short time, the issue is who will be next to quickly emerge and gain disproportionate benefits.
VL  - 13
IS  - 5
SN  - 0275-6668
DO  - 10.1108/eb039519
UR  - https://doi.org/10.1108/eb039519
AU  - Knorr Robert O.
AU  - Neuman John L.
PY  - 1992
Y1  - 1992/01/01
TI  - Quick Response Technology: The Key to Outstanding Growth
T2  - Journal of Business Strategy
PB  - MCB UP Ltd
SP  - 61
EP  - 64
Y2  - 2024/04/24
ER  -