Quick Response Technology: The Key to Outstanding Growth

Abstract

America's consumable goods (CG) manufacturers and retailers are undergoing a sea change, according to the results of a recent Louis Harris survey report. The report analyzed the impact of quick response (QR) and supply‐chain partnering issues on the industry; these systems employ technology that dramatically improves the flow of information and product between supplier and retailer. An important conclusion of the report was that a small group of CG manufacturing leaders has broken away and pulled far ahead of its peers in QR use and leverage. Considering the dramatic progress made by this group in a relatively short time, the issue is who will be next to quickly emerge and gain disproportionate benefits.

Citation

Knorr, R.O. and Neuman, J.L. (1992), "Quick Response Technology: The Key to Outstanding Growth", Journal of Business Strategy, Vol. 13 No. 5, pp. 61-64. https://doi.org/10.1108/eb039519