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Quick Response Technology: The Key to Outstanding Growth

Robert O. Knorr (Partner and practice executive with Meritus Consulting Services, a joint venture of Coopers & Lybrand and IBM targeted to the manufacturing industry)
John L. Neuman (Managing director at Meritus Consulting Services)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 May 1992



America's consumable goods (CG) manufacturers and retailers are undergoing a sea change, according to the results of a recent Louis Harris survey report. The report analyzed the impact of quick response (QR) and supply‐chain partnering issues on the industry; these systems employ technology that dramatically improves the flow of information and product between supplier and retailer. An important conclusion of the report was that a small group of CG manufacturing leaders has broken away and pulled far ahead of its peers in QR use and leverage. Considering the dramatic progress made by this group in a relatively short time, the issue is who will be next to quickly emerge and gain disproportionate benefits.


Knorr, R.O. and Neuman, J.L. (1992), "Quick Response Technology: The Key to Outstanding Growth", Journal of Business Strategy, Vol. 13 No. 5, pp. 61-64.




Copyright © 1992, MCB UP Limited

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