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The Role of Intelligence in Formulating Strategy

Jan P. Herring (Vice‐president of business planning and strategy at The Futures Group, an international research and management consulting firm in Glastonbury CT)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 May 1992



Successful business strategies are inherently dependent on the skills of the corporate strategist and the company management team's ability to implement the strategies. However, like the chef who is creating the epicurean meal, the strategist is also dependent on the ingredients that he has to work with—in essence, his strategy can be no better than the information from which it is derived. The more comprehensive and prescient that information, the more likely the strategy is to be successful.


Herring, J.P. (1992), "The Role of Intelligence in Formulating Strategy", Journal of Business Strategy, Vol. 13 No. 5, pp. 54-60.




Copyright © 1992, MCB UP Limited

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