TY  - JOUR
AB  - American businesses, like American politicians, often seek the quick fix that is best communicated by the short slogan. Quality is widely viewed as the American fix‐it‐all, with the result that the word appears with great frequency in slogans, advertisements, and business visions.
VL  - 13
IS  - 5
SN  - 0275-6668
DO  - 10.1108/eb039512
UR  - https://doi.org/10.1108/eb039512
AU  - Bruno Robert J.
PY  - 1992
Y1  - 1992/01/01
TI  - The Evolution to Market‐Driven Quality
T2  - Journal of Business Strategy
PB  - MCB UP Ltd
SP  - 15
EP  - 20
Y2  - 2024/04/23
ER  -