TY - JOUR AB - In today's quick‐response marketplace, it is becoming more and more difficult for business to react to the pressing demands of customers and consumers. Try as they might, they cannot achieve perfect knowledge of the market's actual demands. Instead, success depends upon making operations more flexible. In particular, management must work to build new flexibility into deployment—i.e., the allocation of available finished goods to meet immediate demands. VL - 13 IS - 4 SN - 0275-6668 DO - 10.1108/eb039509 UR - https://doi.org/10.1108/eb039509 AU - Chapman Paul T. PY - 1992 Y1 - 1992/01/01 TI - Flexible Deployment: Making Decisions that Optimize Service and Costs T2 - Journal of Business Strategy PB - MCB UP Ltd SP - 59 EP - 64 Y2 - 2024/04/23 ER -