To read this content please select one of the options below:

Strategic Integration: How John Deere Did It

Richard E. Anderson (Senior associate at Pugh‐Roberts Associates, a division of the PA Consulting Group, Cambridge MA)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 April 1992



The economic environment and competitive pressures are forcing business planners to look strategically at their internal business processes and to then assess the alignment of these processes with new sources of competitive advantage. It is clear to most strategists that time to market, quality improvement, and service responsiveness have joined traditional cost, market share, and ROI goals as factors influencing both proactive and defensive planning.


Anderson, R.E. (1992), "Strategic Integration: How John Deere Did It", Journal of Business Strategy, Vol. 13 No. 4, pp. 21-26.




Copyright © 1992, MCB UP Limited

Related articles