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A Plan for Environmental Packaging

Eugene J. Casey Jr. (President and creative director of King‐Casey, Inc., a strategic design and marketing consulting firm in New Canaan CT)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 April 1992



Corporate executives who sit back and take a wait‐and‐see attitude in regard to defining their internal strategy for an environmental packaging program will face a rude awakening. Today's consumer will not accept a so‐called green package that is not an improvement over previous efforts and in addition, costs more. In reality, consumers are not speaking up for the environment with their pocketbooks; instead, they are speaking out and reacting in ways that are leading to environmental legislation.


Casey, E.J. (1992), "A Plan for Environmental Packaging", Journal of Business Strategy, Vol. 13 No. 4, pp. 18-20.




Copyright © 1992, MCB UP Limited

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