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Prototyping: A Key to Managing Product Development

Dan Droz (Associate professor of design management at Carnegie Mellon University and president of Dan Droz + Associates, a Pittsburgh‐based consulting firm specializing in product development)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 March 1992


The notion of working together in teams is like motherhood; everybody loves the idea. The benefits of team‐based product development, which have been well documented in numerous articles and books, derive from the concept of overlapped stages of product development. Despite such benefits, however, teams face numerous challenges.


Droz, D. (1992), "Prototyping: A Key to Managing Product Development", Journal of Business Strategy, Vol. 13 No. 3, pp. 34-38.




Copyright © 1992, MCB UP Limited