Prototyping: A Key to Managing Product Development
Dan Droz
(Associate professor of design management at Carnegie Mellon University and president of Dan Droz + Associates, a Pittsburgh‐based consulting firm specializing in product development)
156
Abstract
The notion of working together in teams is like motherhood; everybody loves the idea. The benefits of team‐based product development, which have been well documented in numerous articles and books, derive from the concept of overlapped stages of product development. Despite such benefits, however, teams face numerous challenges.
Citation
Droz, D. (1992), "Prototyping: A Key to Managing Product Development", Journal of Business Strategy, Vol. 13 No. 3, pp. 34-38. https://doi.org/10.1108/eb039491
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited