Benchmarking for Strategic Action
Kenneth Jennings
(President of The Pacer Croup, a Dayton, Ohio‐based management consulting firm specializing in strategic planning and quality improvement)
Frederick Westfall
(Consultant and analyst for The Pacer Group)
777
Abstract
Strategy as a means to attain competitive advantage has evolved rapidly over the last 30 years. Today, it is a dominant lever available to management to implement competitive changes inside their organization. Because strategy is such an important force for action, it is paramount that organizational changes be continually directed by highly reliable, timely information about potential competitive advantages. One method currently proving most useful in directing strategic action is benchmarking.
Citation
Jennings, K. and Westfall, F. (1992), "Benchmarking for Strategic Action", Journal of Business Strategy, Vol. 13 No. 3, pp. 22-25. https://doi.org/10.1108/eb039489
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited