TY  - JOUR
AB  - In these financially constrained times, should your company spend money developing ways to sell your prod‐ucts or services to Hispanics? Unless you can afford to overlook a booming $171‐billion market, the answer is a resounding yes. The Hispanic market will be even more significant in the coming years; Hispanics are the US's number‐one growth market due to high birth and immigration rates.
VL  - 13
IS  - 2
SN  - 0275-6668
DO  - 10.1108/eb039483
UR  - https://doi.org/10.1108/eb039483
AU  - Livingston Stuart
PY  - 1992
Y1  - 1992/01/01
TI  - Marketing to the Hispanic‐American Community
T2  - Journal of Business Strategy
PB  - MCB UP Ltd
SP  - 54
EP  - 57
Y2  - 2024/05/07
ER  -