The Do's and Don'ts of Strategic Alliances
Michel Robert
(President of Decision Processes International, a consulting firm based in Westport, Connecticut)
479
Abstract
The buzz phrase heard most frequently throughout the corporate world is “strategic alliance.” Every management guru is espousing the need to form strategic alliances to survive and prosper in the future. The concept is simple enough—if you can't fight them, join them. It's easier to form an alliance with a competitor than to fight that competitor.
Citation
Robert, M. (1992), "The Do's and Don'ts of Strategic Alliances", Journal of Business Strategy, Vol. 13 No. 2, pp. 50-53. https://doi.org/10.1108/eb039482
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited