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The Do's and Don'ts of Strategic Alliances

Michel Robert (President of Decision Processes International, a consulting firm based in Westport, Connecticut)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 February 1992


The buzz phrase heard most frequently throughout the corporate world is “strategic alliance.” Every management guru is espousing the need to form strategic alliances to survive and prosper in the future. The concept is simple enough—if you can't fight them, join them. It's easier to form an alliance with a competitor than to fight that competitor.


Robert, M. (1992), "The Do's and Don'ts of Strategic Alliances", Journal of Business Strategy, Vol. 13 No. 2, pp. 50-53.




Copyright © 1992, MCB UP Limited