TY  - JOUR
AB  - Companies as diverse as AT&T, Exxon, and Beech‐Nut have discovered that when a crisis occurs, rarely are a corporation's contingency plans designed well enough to effectively deal with the situation. In this case study of the Perrier crisis, a better job by the company's crisis management team could have saved both the company's and the product's reputation.
VL  - 13
IS  - 2
SN  - 0275-6668
DO  - 10.1108/eb039480
UR  - https://doi.org/10.1108/eb039480
AU  - Kurzbard Gary
AU  - Siomkos George J.
PY  - 1992
Y1  - 1992/01/01
TI  - Crafting a Damage Control Plan: Lessons from Perrier
T2  - Journal of Business Strategy
PB  - MCB UP Ltd
SP  - 39
EP  - 43
Y2  - 2024/04/25
ER  -