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Crafting a Damage Control Plan: Lessons from Perrier

Gary Kurzbard (Assistant professor of marketing at Long Island University, Brookville, New York. Research and marketing consultant at Romann & Tannenholz Advertising Associates in New York City)
George J. Siomkos (Assistant professor of marketing at Long Island University, Brookville, New York. Research and marketing consultant at Romann & Tannenholz Advertising Associates in New York City)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 February 1992

Abstract

Companies as diverse as AT&T, Exxon, and Beech‐Nut have discovered that when a crisis occurs, rarely are a corporation's contingency plans designed well enough to effectively deal with the situation. In this case study of the Perrier crisis, a better job by the company's crisis management team could have saved both the company's and the product's reputation.

Citation

Kurzbard, G. and Siomkos, G.J. (1992), "Crafting a Damage Control Plan: Lessons from Perrier", Journal of Business Strategy, Vol. 13 No. 2, pp. 39-43. https://doi.org/10.1108/eb039480

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited