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The New Math of Performance Measurement

Francis V. McCrory (Senior associate with The Berwick Group, Inc., a Boston‐based management consulting firm)
Peter G. Gerstberger (Peter G. Gerstberger is the chairman, CEO, and co‐founder of The Berwick Group, Inc. Prior to forming the consulting firm, he was a member of the professional staff at Arthur D. Little, Inc)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 February 1992



Traditional accounting measures such as ROI are of little value to managers in measuring progress toward creating shareholder value. The authors maintain that new performance measures be used and that an organization's culture be adapted to conform with this “new math.”


McCrory, F.V. and Gerstberger, P.G. (1992), "The New Math of Performance Measurement", Journal of Business Strategy, Vol. 13 No. 2, pp. 33-38.




Copyright © 1992, MCB UP Limited

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