TY  - JOUR
AB  - Corporate marketers have jumped on the micromarketing bandwagon, but many have discovered that the path to profits contains a number of potholes. This article details three companies' niche marketing mistakes; the author suggests how to avoid them.
VL  - 13
IS  - 2
SN  - 0275-6668
DO  - 10.1108/eb039478
UR  - https://doi.org/10.1108/eb039478
AU  - Raynor Michael E.
PY  - 1992
Y1  - 1992/01/01
TI  - The Pitfalls of Niche Marketing
T2  - Journal of Business Strategy
PB  - MCB UP Ltd
SP  - 29
EP  - 32
Y2  - 2024/04/25
ER  -