TY  - JOUR
AB  - What is your company's customer retention rate? How many customers are price defectors? Have you identified barriers that prevent customers from switching to a competitor? In this article, the author outlines a game plan to increase customer retention.
VL  - 13
IS  - 2
SN  - 0275-6668
DO  - 10.1108/eb039477
UR  - https://doi.org/10.1108/eb039477
AU  - DeSouza Glenn
PY  - 1992
Y1  - 1992/01/01
TI  - Designing a Customer Retention Plan
T2  - Journal of Business Strategy
PB  - MCB UP Ltd
SP  - 24
EP  - 28
Y2  - 2024/04/24
ER  -