Designing a Customer Retention Plan
Abstract
What is your company's customer retention rate? How many customers are price defectors? Have you identified barriers that prevent customers from switching to a competitor? In this article, the author outlines a game plan to increase customer retention.
Citation
DeSouza, G. (1992), "Designing a Customer Retention Plan", Journal of Business Strategy, Vol. 13 No. 2, pp. 24-28. https://doi.org/10.1108/eb039477
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited