Taking Strategy to the Bottom Line
John Gurrad
(Director of business planning at American President Lines, Oakland, California)
Scott Belser
(Partner with the consulting firm of Waterman & Miller in San Francisco)
124
Abstract
Many companies try to connect strategy with the financial plans that actually guide managers' actions, but only a few have devised good linkages. In this case study, the authors describe the steps taken by one organization to integrate strategic and financial planning.
Citation
Gurrad, J. and Belser, S. (1992), "Taking Strategy to the Bottom Line", Journal of Business Strategy, Vol. 13 No. 2, pp. 18-23. https://doi.org/10.1108/eb039476
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited