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Taking Strategy to the Bottom Line

John Gurrad (Director of business planning at American President Lines, Oakland, California)
Scott Belser (Partner with the consulting firm of Waterman & Miller in San Francisco)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 February 1992


Many companies try to connect strategy with the financial plans that actually guide managers' actions, but only a few have devised good linkages. In this case study, the authors describe the steps taken by one organization to integrate strategic and financial planning.


Gurrad, J. and Belser, S. (1992), "Taking Strategy to the Bottom Line", Journal of Business Strategy, Vol. 13 No. 2, pp. 18-23.




Copyright © 1992, MCB UP Limited