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One Market for the Americas

Roberto E. Batres (Vice‐president and managing director of Arthur D. Little in Mexico City)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 February 1992

Abstract

Mexico, the United States, and Canada may soon agree to become the largest trading market in the world. The author suggests that companies factor the influence of this free‐trade pact into their long‐range plans.

Citation

Batres, R.E. (1992), "One Market for the Americas", Journal of Business Strategy, Vol. 13 No. 2, pp. 13-17. https://doi.org/10.1108/eb039475

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited